Jan Schoon 

communication + pr

current / clients / about / contact


currently collaborating with


Julidans is a festival for international contemporary dance. Every summer, the festival presents the great masters, enfants terribles, and new icons of dance at various locations in Amsterdam. Groundbreaking, daring and surprising performances inspire connoisseurs and curious minds alike.



For Julidans I'm taking care of: 

_ Communication and PR strategy

_ Execution communication plan 

_ Media relations NL


currently collaborating with

Solidarity in Fashion

Due to the outbreak of Covid-19, the fashion sector faces new challenges. Could these times be an opportunity for a reset of values, for systemic change and a sustainable re-start?

The new, collaborative research project Solidarity in Fashion explores how the current situation can be used to develop alternative fashion practices that contribute to a more ethical, sustainable fashion system, and to a more conscious relationship with fashion, also on the long term. A group of researchers, schools, fashion platforms, sector institutes and designers join forces. Together they explore the term solidarity and how it could, or should be defined. They will research and develop new insights into the impact of Covid-19 on companies, makers and wearers; and map the current challenges, questions, opportunities and lessons learned that could benefit systemic change. An explorative, speculative and design-driven research is embraced to develop new concepts, imaginations and scenarios to contribute to more solidary fashion practices and a more conscious and ethical way of relating to fashion.

Solidarity in Fashion is a project of ArtEZ University of the Arts and Amsterdam University of Applied Sciences | Fashion Research and Technology Group, funded by SIA KIEM.

Partners: Cocircular Lab, Anouk Beckers, Aurélie van de Peer, State of Fashion, Warehouse, Freya Zaplata, Jan Schoon, MODINT, Studio Sanne Karssenberg.

Solidarity in Fashion



currently collaborating with


Culture.fashion is an open, value driven network that is moving towards a future proof fashion sector.

Culture.fashion brings different parties and stakeholders together. The aim is to support and inspire a culture of collaboration that spawns new local initiatives. Therefore Culture.fashion will develop tools to highlight the diversity and the potential of the current Dutch fashion landscape. Besides that, we will explore and possibly shape the future of fashion in the Netherlands through various working groups.



I'm part of the Culture.fashion working group "media"

I take care of:

_ Social media strategy

_ Social media content creation


currently teaching at

AMFI - Amsterdam Fashion Institute

I work as a coach for two minors at AMFI - Amsterdam Fashion Institute. 

The first is the honours programme Fashion and Editorial Branding. In this minor, students explore the world of independent magazines - and create and launch their own version of Garment Magazine.

The second one is iNDiViDUALS, a minor in which students run AMFI's in-house consultancy studio. Each semester a collective of Design, Management & Branding students combine their skills in a reality school program. Together iNDiViDUALS aspires to generate positive change within the fashion industry.